Tulip Day Amsterdam 2026: United in Bloom

On Saturday, 17 January 2026, the Netherlands will once again be all about one of our most iconic flowers: the tulip. During Tulip Day Amsterdam 2026, the new tulip season is officially launched. For Hoek flowers and our customers, this is an important annual moment, as tulips play a central role within the floral industry.

United in Bloom

The 2026 edition carries the theme “United in Bloom”, in celebration of Amsterdam’s 750th anniversary. This theme highlights the connecting power of flowers: people, cultures, and generations come together through the tulip. As every year, the start of the tulip season is festively celebrated in Amsterdam.